Roots Realty Co.
Website management and paid media campaigns designed to generate qualified buyer and seller leads.
Client
Roots Realty Co.
Duration
2024 - Present
Date
2024
Project overview
Roots Realty Co is an Indianapolis-based real estate team. Tuscan manages their website and runs paid media campaigns across Meta and Google to generate qualified buyer and seller leads.
What we accomplished together
- •Website Management
- •Paid Media Strategy & Management
- •Lead Generation Campaigns
- •Performance Reporting
Website Management
Ongoing site management including design updates, landing page optimization, and UX improvements to support lead capture and local SEO.
Paid Media Strategy & Management
Full-service paid advertising across Meta and Google, including campaign strategy, audience targeting, creative direction, ad copywriting, and performance optimization.
Lead Generation Campaigns
Campaigns structured around Indianapolis neighborhoods, first-time buyers, and seller-focused messaging - built to drive form fills, calls, and appointments.
Performance Reporting
Regular reporting on ad spend, cost-per-lead, conversion rates, and campaign-level insights to inform ongoing optimization.
Creative challenges
In a competitive Indianapolis market, Roots Realty needed more than a basic website - they needed a full marketing system. From capturing leads through targeted ads to nurturing them with automated sequences, every touchpoint had to work together seamlessly to turn traffic into closings.
We built a conversion-focused website with landing page optimization and UX improvements to support lead capture and local SEO. Combined with full-service paid advertising across Meta and Google - including campaign strategy, audience targeting, creative direction, ad copywriting, and performance optimization.
The Impact
Consistent pipeline of qualified buyer and seller leads through targeted paid media. Conversion-focused website and landing pages built to turn traffic into real conversations.
Data-driven ad strategy that continuously improves cost efficiency and lead quality. Positioned Roots Realty as a digitally sharp, locally rooted team in a competitive Indianapolis market.