Indy Street Sweep
A citywide volunteer platform bringing together 777 people to clean up Indianapolis on one massive morning of service.
Client
Indy Street Sweep
Partner
Citizens 7, Together Indy, Multiply Indiana, Roots Realty Co, Indy Parks
Duration
2 Weeks
Date
2026
777
Volunteer Goal
20-30
Rally Points
2 Hours
Event Duration
Project overview
Indy Street Sweep is a citywide Day of Caring presented by Citizens 7, rallying 777 volunteers across 20-30 locations to clean up Indianapolis on July 7, 2026. We were brought on to build the brand from scratch and develop the website at indystreetsweep.com, creating a seamless volunteer sign-up experience with an interactive heat map tracking real-time participation across the city.
What we accomplished together
- •Brand Identity
- •Web Design
- •Web Development
- •Automation
Brand Identity
Built brand identity from scratch
Web Design
Designed and developed full landing page
Web Development
Built interactive volunteer heat map
Automation
Integrated Google Sheets and Zapier automation
Creative challenges
The event had no existing branding, no website, and needed a way to recruit, organize, and assign 777 volunteers across 20-30 rally points throughout Indianapolis. The platform needed to be simple enough for anyone to sign up while giving organizers real-time visibility into where volunteers were needed most.
We designed the brand identity and built a single-page landing site focused entirely on conversion. The site features an interactive heat map of Indianapolis that updates as volunteers sign up, color-coding rally points by capacity. A streamlined sign-up flow lets volunteers and site leaders choose their location, register their group, and receive automated confirmations. All data feeds directly into Google Sheets with Zapier-powered email workflows, keeping the backend lightweight and accessible for the admin team.
The Impact
Provided Citizens 7 and its partners with a turnkey digital platform to recruit, organize, and mobilize hundreds of volunteers across Indianapolis.
The website became the central hub for the entire event, handling volunteer registration, location assignment, and real-time progress tracking toward the 777 volunteer goal. The heat map created momentum by showing the city lighting up as people committed to serve.