Client
Roots Realty Co.
Duration
2 Months
Date
2025
Client
Roots Realty Co.
Duration
2 Months
Date
2025
Project Overview
Project Overview
Roots Realty Co. is an Indianapolis-based real estate team serving buyers, sellers, and investors who want to make smarter moves in the city and beyond. With a unique blend of neighborhood-level expertise and off-market deal access, the Roots team is redefining what it means to be a full-service, data-powered real estate partner.
What we accomplished together:
SEO-driven site map and CMS configuration
Full Framer site build with integrations
Lead capture automation for buyers, sellers, and investors
Resource hub, podcast page, and email flows
Roots Realty Co. is an Indianapolis-based real estate team serving buyers, sellers, and investors who want to make smarter moves in the city and beyond. With a unique blend of neighborhood-level expertise and off-market deal access, the Roots team is redefining what it means to be a full-service, data-powered real estate partner.
What we accomplished together:
SEO-driven site map and CMS configuration
Full Framer site build with integrations
Lead capture automation for buyers, sellers, and investors
Resource hub, podcast page, and email flows



Creative Challenges
Roots Realty needed a modern site that matched the sophistication of their team and clientele — one that served as both a brand platform and a high-performance lead engine. It had to speak differently to buyers, sellers, and investors — without getting in their way.
We built a multi-path experience designed to drive action across all user types, complete with gated guides, off-market listings, and automated follow-up sequences.
Creative Challenges
Roots Realty needed a modern site that matched the sophistication of their team and clientele — one that served as both a brand platform and a high-performance lead engine. It had to speak differently to buyers, sellers, and investors — without getting in their way.
We built a multi-path experience designed to drive action across all user types, complete with gated guides, off-market listings, and automated follow-up sequences.









The Impact
Roots Realty now operates with a digital system as strong as their in-person service — one that builds trust, qualifies leads, and grows their brand without needing to chase.
The result? A conversion-optimized, SEO-ready real estate site built to scale in Indy and beyond.
The Impact
Roots Realty now operates with a digital system as strong as their in-person service — one that builds trust, qualifies leads, and grows their brand without needing to chase.
The result? A conversion-optimized, SEO-ready real estate site built to scale in Indy and beyond.



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